workkate
Via is a visual and audible publication for young adults that aims to break the stigma of failure in American society.
Print Design
Experience Design
Publication
Via is a publication that celebrates honesty and shows young adults that they are not the only ones stressing over diverting from Life Plan A. Or B. Or Y or Z. It is 64 pages, french folded, perfect bound, and contains six word for word interviews from millennials in the Seattle area. I asked them questions regarding their take on success and failure for themselves and how they think society tries to define it for them. Participants each have their own section and their own story to tell.

An audible publication, Via's sidebar contains buttons that when pressed, trigger audio of selected spoken words by the person on the page in front of you. The reader gets to engage, literally finishing and participating in the story by becoming a conductive point.
SCOPE + DESIGN
CONCEPT
The scope was to create a capstone project within any topic of interest and in any form. Channelling the pressure I found myself feeling in regard to my capstone, and inspired by my and my peers' upcoming graduation and entrance into the professional world, I wanted to create a safe place to foster conversations of what it means for a young adult to fail and succeed in American society.

I was challenged with presenting my interviews in a resonating and unique form of storytelling. The result is a publication that is able to not only be seen and felt, but heard.
NAVIGATION
The issue is separated into seven sections: one per storyteller, and a final part where I revisit my interviewees and ask each what progress means to them.

Each storyteller's section follows the same navigation system: quotes within gradient boxes lead the reader on a path to the sidebar, which contains buttons of electric paint. Press the button and your touch completes the circuit, playing an audio snippet from the interview.
INTERVIEWEES
I didn’t pick participants for this at random. I decided to pick close friends of mine because I felt they would be more susceptible to opening up and being candid with their failure experiences than a stranger would be with me. In making Via, I realized how my subjects had somewhat similar identities: their backgrounds, experiences, opportunities and lived realities. Theoretically, this should make for similar experiences in failure. And yet, each perspective on failure was unique to them. Moving forward, I’d like to see how failure differs for people who are from more diverse backgrounds—how beautiful it would be to go beyond what is easily understood by myself.
INTERACTIONS
Electric paint and a circuit board loaded with audio allowed me to create an interactive publication, giving readers multiple ways to experience the stories being told to them.
Step 1: Paths on the page lead you to the sidebar.
Step 2: Press the corresponding button.
Step 3: Listen to the spoken word just as it was told.
REFLECTION
After multiple interviews, my friends told me the experience was therapeutic. They were nervous but very willing to talk. I noticed a lot of internal conflict when discussing the relationship between what they believe to be true and how societal norms tell them to feel.

The stigma of failure in American society suppresses discussion and gives the impression that you are alone in your mishaps. I think it is amazing that failure is being talked about more and more—opening up the floor to topics that have in the past been hushed is very important to me. However, I think we have only scratched the surface with this topic, as with many others. We still have a long way to go, which is so incredibly exciting.