workkate
An internship experience with Velé, a startup creating travel accessories with a global mission to redefine industry practices.
Web Design
Graphic Design
Branding
Marketing
Velé is a travel accessories brand aiming to redefine industry practices to empower, rather than exploit, through an impact model of conscious production and nonprofit partnership.

Throughout my year-long internship, I was tasked with mostly web design and branding tasks. Velé being a startup, I wore many hats and filled in the blanks in multiple areas of the business. Much was done in collaboration.
Photo by Velé
GRAPHIC +
WEB DESIGN
I was tasked with graphic design projects all across the board. For the Velé website, I designed web-page layouts and copy. I cleaned up the navigation and edited the typography for stronger hierarchy and readability. In collaboration with my coworkers, I constantly strategized better ways to showcase the brand's products and ethos through the website's design and features.
Newsletter design; Photos by Velé
Content creation for Instagram
Product page design; Photos by Velé
COPYWRITING
"You are wanted," are the words that are stamped inside every Velé accessory, and the phrase that centers the brand's mission of inclusivity, ethical production, and nonprofit partnership with Not For Sale. Throughout all of my communications work—from copywriting to brand and ambassador relations—I exemplified the Velé ethos that all are worthy and wanted.
STRATEGY
Another responsibility I held was that of marketing strategist, brainstorming new approaches to be taken throughout many aspects of the company and pinpointing strengths and weaknesses of our current tactics. I formed reports with analytics, my findings, and my ideas for moving forward, presenting these to the team.

I helped in developing the execution of our Velé Muses project. Reaching out to women who inspired us and whom we felt personified our brand ethos, we asked them to share their journey with self worth. We shared their words on our blog and Instagram. My role was to identify potential Muses and my justifications, strategize how to best establish a connection, and assist with developing the online portal.
Photo by Candice
Erdos
WORK SAMPLES
Download Velé Site Changes.
Download Gift Guide Partner Search.
Download How to Tell an Interactive Brand Story.
Download Site Improvements – Examples from Other Brands.
Download Instagram Copy.
Download Instagram Feed – Oct 19 2017.
Download Instagram Analytics – Jan 2018.
Download Instagram Growth Strategies – Jan 2018.
Download Instagram Strategy – Apr 2018.
Download Pulled Content From Muse Interviews.
Download Brand Profiling for
Partnerships.